Press Releases
THE SCOTTS® COMPANY NORTH AMERICA PROFESSIONAL BUSINESS GROUP STRENGTHENS MARKETING TEAM
MARYSVILLE, OHIO (May 21, 2008) –The Scotts Company LLC announces a new organizational structure for the North America Professional Business Group’s marketing team. Scotts Professional markets specialty fertilizers (Osmocote® and Peters®) and plant protection products (such as Rout® and OH2®) to the commercial horticulture industry, including greenhouses, nurseries and landscape professionals, as well as high-value specialty agriculture products throughout the Americas. According to Ted Piatt, senior director, North America, the marketing team’s new structure will help the Professional Business Group to continue its development of new services and products while contributing to a more cohesive global marketing effort.
“The strengthening of our marketing team reflects our overall strategy of bringing innovative solutions to the North American grower through global synergies,” Piatt said. “Our new organizational structure combines the strengths of our North American and European team members, allowing us to build upon the successes that Scotts has experienced worldwide.”
Chris Buchheit has been appointed North American marketing manager for ornamental horticulture, which includes Scotts’ flagship brands of Osmocote® controlled release fertilizers, Peters® water soluble fertilizers and Micromax® micronutrient packages. Buchheit’s prior position with Scotts was as marketing manager for controlled release fertilizers.
Richard Morris has expanded the scope of his former position as plant protection marketing manager to become the new marketing manager of all professional landscape and plant protection products. He will now handle the Landscaper PRO™ turf care product line as well as Scotts’ professional fungicides, herbicides, miticides and insecticides. Richard will also be responsible for the management of our global plant protection portfolio.
Ryan Lewis has been named marketing communications manager for the North America Professional Business Group. Lewis will now manage all marketing services and communications coming out of North America. He will be tasked to bring innovative tools to Scotts’ distributor partners and sales force while providing a consistent brand message to the grower.
Lisa Koonts, marketing services specialist, has been with The Scotts Company for a total of fourteen years, the first seven of which were spent with the North America Professional Business Group. Koonts rejoined the North America Professional Group in March 2008.
“Our current team has the knowledge and expertise to advance our marketing efforts in North America and beyond,” Piatt added. “With their proven leadership, dedication and innovative spirit, Scotts North America Professional Business Group will continue its legacy of success on a global scale.”
Based in Marysville, Ohio, The Scotts Company LLC is the world’s leading producer and marketer of professional horticulture products. The Company’s industry-leading brands include Osmocote® controlled release fertilizers, Peters Professional® and Peters Excel® water soluble fertilizers, and more than a dozen herbicide, insecticide, miticide and fungicide products. For many years, The Scotts Testing Lab has helped thousands of growers learn exactly what nutrient formula their plants need for maximum success. Learn more at www.scottsprohort.com or by calling customer service at 1-800-492-8255.
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